How Companies Can Write Better Job Postings (and Actually Attract Top Talent)

I've been on the job hunt lately, and after scrolling through countless job postings, I've noticed a pattern—many of them are frustratingly vague, unnecessarily demanding, or just poorly written. If companies genuinely want to attract skilled professionals, they need to rethink how they craft their listings. 

Here are some simple ways to improve job postings and make them more appealing to top-tier candidates. 

1. "Competitive Salary" is Meaningless 

What’s considered "competitive" varies widely. Instead of using a vague phrase, just be upfront about pay. A clear salary range shows you value transparency and respect applicants' time. 

2. List the Salary or Rate in the Job Posting 

Job seekers apply to jobs because they need an income, not for the thrill of filling out applications. Nothing is worse than investing hours into the process only to find out the compensation is… an autographed photo of your childhood dog. Be clear from the start. 

3. If the Pay is Low, At Least Explain Why 

Sometimes a lower rate makes sense—maybe the task requires minimal effort, only takes 20 minutes, or comes with a perk (such as three wishes granted per completed assignment). If there’s a reason, share it. 

4. Stop Scolding Job Seekers 

Too many job postings read like they were written by a frustrated parent lecturing a toddler. Instead of listing everything you don’t want, focus on being inviting. Make candidates feel excited about joining your company, not like they’re about to get grounded for missing curfew. 

5. Keep It Concise 

Job seekers are applying to multiple positions, so we’re not memorizing a 250-item list of expectations. Assume some things are a given (yes, we know what a keyboard is). Prioritize the most important details so that when brain fog inevitably sets in, only the lesser details get forgotten. 

6. Be Honest About "Remote" Work 

If your "remote" job is only available in certain countries, say so upfront. Nothing is more frustrating than spending 45 minutes on an application only to be disqualified at the last question. (Looking at you, U.S.-based companies.) 

7. Don't Copy-Paste a Generic Job Description 

If your job post looks like it was copy-pasted from a template written in 2007, it screams "scam." Unless, of course, it is a scam. In that case, thanks for making it obvious. 

8. Include a Link to Your Company Website 

If there’s no company website listed, it feels like the posting was created after chugging 10 Cokes and downing 6 bags of Doritos at 2 AM. Let job seekers research your company before applying—it builds trust. 

9. Be Clear About the Job Type 

Is it a contract position? Full-time with benefits? A short-term gig? Job seekers need to know what they’re committing to before they hit "apply." 

10. "Entry-Level" Doesn’t Mean "5 Years of Experience" 

If your idea of "entry-level" requires half a decade of experience, you’re not looking for entry-level candidates—you’re trying to underpay skilled workers. At least try to be subtle about it. 

 

The job search process is already stressful enough. Companies can make it easier (and attract better talent) by being clear, transparent, and respectful in their postings. If more employers followed these simple guidelines, we’d all waste less time—and maybe even land the right jobs faster. 

And speaking of jobs, I’m still on the lookout for work! If this article resonates with you, let’s connect.